Why Franchising Is a Great Opportunity During the Great Resignation
Nearly four million people a month quit their jobs last year, and the quit rates haven’t slowed down much during the Great Resignation. Americans are searching for more flexible and fulfilling work, and some find it through franchising.
Burned out by excessive work, the pandemic, and other challenges, people are now making business decisions based on their desires for happiness and freedom. Let’s look at how this cultural workplace phenomenon affects the world of franchising in the U.S.
Mid-level workers
According to the Harvard Business Review, 20% of mid-career workers between 30 and 45 left their jobs in 2020 and 2021, the highest resignation rate of all generations. These employees are skilled and trained and are a fiscally-wise choice for remote work.
This fact gives them more leverage to secure remote positions in higher-paying companies. Getting passed on is often the only push needed to jump into their passions as a way to make a living.
Gen Z and millennial employees
Younger people venturing into the world of employment are attracted to the sentiment behind the Great Resignation. Perhaps it’s because they grew up using technology and watching their peers build multimillion-dollar empires using apps like TikTok and YouTube. Gen Z is the most entrepreneurial generation, with 62% indicating they have their own business or intend to start one.
A search for fulfillment
One of the biggest impetuses behind the unprecedented number of resignations is the burning desire to live life. People are no longer appeased by simply going to work and paying bills. Instead, they want to enjoy the things in their lives that truly make them happy such as families, pets, and hobbies, and are actively searching for franchises and business opportunities that can provide that way of life.
Franchising versus starting a business on your own
The Great Resignation is urging people out of traditional employee relationships and into designing their own business futures. Franchising is often the way to go instead of starting a business from scratch because of advantages like a proven successful business model and expert support and training.
Scenthound is a franchise opportunity in the pet industry, and though a love of dogs is a huge plus, it’s not just for dog lovers. It’s a sound choice for any entrepreneur looking for an investment in a recession-proof industry.
The Scenthound advantage is truly impressive
Scenthound offers its franchisees an impressive array of benefits to ensure success regardless of their previous industry. From location strategy to expert training, Scenthound franchise owners are given what it takes to succeed. Contact us today for more information.